Scope Of Work

Production Company: Meteor Motives Productions

Documentation Date: October 10, 2024

Document Author: Media Director - Mohammed Abulawy

Project Title: AMORÉ - Love For Upcycling Fashion Show

Project Overview

Meteor Motives Productions, under the leadership of Mohammed Abulawy, will handle the complete media production and administrative coordination of a high-profile fashion event. The team will ensure that every aspect of the event is managed effectively, from media creation to client acquisition and event day operations.

Media Production

Meteor Motives Productions will create all necessary content for the fashion event, including:

- Photography: Professional photoshoots of models, designers, and event highlights.

- Videography: Capturing behind-the-scenes footage, interviews, and the runway event.

- Editing: Post-production for all video and photographic content.

- Marketing Materials: Creation of promotional content (flyers, banners, and online ads).

- Set Designing: Designing and implementing the visual theme for the event.

- Lighting Design: Ensuring proper lighting for both the runway and media production.

-Web Page Content: Development and management of event-specific web content.

Administrative

Meteor Motives Productions will manage all administrative functions, including:

- Outreach: Engaging potential clients, sponsors, and press to participate in the event.

- Research: Identifying trends, competitors, and potential collaborators.

- Web Page Development: Building and maintaining a dedicated event page.

- Client Acquisitions: Recruiting designers, sponsors, and vendors.

- Marketing: Developing and executing marketing strategies to promote the event.

- Proposal Structuring: Drafting detailed proposals for potential clients and sponsors.

- Contract Drafting: Preparing contracts for vendors, models, designers, and third-party collaborators.

Team Structure

Meteor Motives Productions will onboard internal team members and external third-party recruits to fulfill key roles:

- Director of Media: Mohammed Abulawy

- Model Coordinators: Responsible for recruiting and managing models.

- Head of Beauty (Hair & Makeup): Managing the beauty teams.

- Beauty Teams: Hair stylists and makeup artists.

- Set Designers: Creating and managing the physical setup of the event.

- Photographers, Videographers, Editors: Content creators for all event media.

- Assistants & Interns: Providing logistical support across departments.

- Marketers: Handling promotional activities and content creation.

- Public Relations (PR) & Press: Managing event press releases, media relations, and guest lists.

- Event Hosts: MCs and public speakers for event engagement.

Task Overviews

1. Pre-Production:

- Team meetings and task assignments.

- Set design and lighting plan finalization.

- Client and sponsor outreach.

- Marketing campaign initiation.

- Casting call scheduling and preparation.

2. Intra-Production:

- Content creation during casting calls.

- Model fittings and rehearsals.

- Set-up of venue, lighting, and staging.

- On-site media production: photography, videography.

3. Administrative & Documentation Formation:

- Drafting and signing contracts.

- Finalizing client and sponsor agreements.

- Creating event documentation (press kits, guest lists).

4. Outreach, Inviting, and Closing Clients:

- Continuous outreach to invite additional clients and designers.

- Closing client deals and securing sponsor participation.

5. Casting Calls & Event Day Production:

- Hosting casting calls.

- Managing runway rehearsals.

- Production of media during the event, including live coverage.

6. Event Days:

- Coordinating staff, talent, and teams.

- Overseeing all aspects of media production.

- Live updates to web and social media platforms.

7. Post-Production:

- Editing photos and videos.

- Creating event recap content.

- Managing follow-ups with clients, sponsors, and press.